Clik here to view.
Old City, New Identity
Cartagena de Indias was formally founded as a city on June 1st, 1533, but the area in and around what is now Colombia’s 5th largest urban area has been inhabited since 7000 BC. 9000 years later, the...
View ArticleClik here to view.
Starbucks Takes a Risk with its New Logo
The design blogs we’re reading are heaping praise on the newly simplified Starbucks logo. As much as we love simplicity, the strategist in us isn’t so sure that Starbucks made the right move....
View ArticleClik here to view.
Logo and Brand are NOT the Same Thing
The usually illuminating Tony Spaeth has let our industry down big time. In his review of Starbucks’ new logo, Spaeth repeatedly refers (and quotes Starbucks Chief Design Officer Steve Barrett...
View ArticleClik here to view.
Old City, New Identity
Cartagena de Indias was formally founded as a city on June 1st, 1533, but the area in and around what is now Colombia’s 5th largest urban area has been inhabited since 7000 BC. 9000 years later, the...
View ArticleClik here to view.
Starbucks Takes a Risk with its New Logo
The design blogs we’re reading are heaping praise on the newly simplified Starbucks logo. As much as we love simplicity, the strategist in us isn’t so sure that Starbucks made the right move....
View ArticleClik here to view.
Logo and Brand are NOT the Same Thing
The usually illuminating Tony Spaeth has let our industry down big time. In his review of Starbucks’ new logo, Spaeth repeatedly refers (and quotes Starbucks Chief Design Officer Steve Barrett...
View Article
